As with all writings, writing blog posts requires a skill. In order to get your reader interested, you should think about the structure of the work and write attractive articles. You can help readers understand the basic concept of a publication by providing headings, subheadings, and clear paragraphs. If people understand and like the articles, they will be much more likely to link, share, and tweet about it – and that will increase your ranking. So, if you want to improve your rating, improve your writing skills. Start with these tips on how to write an SEO-friendly blog post!
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For some, writing for SEO purposes and writing for engaging and captivating an audience can seem like two conflicting goals. I totally disagree. Indeed, if you want to read a convenient blog post, the words you want to find should be in a very prominent place. But overusing your keywords makes it difficult to read text that you don’t want to do.
This post offers tips for writing blog posts that are readable and SEO optimized. These two goals should always go hand in hand.
Now let’s start with some writing tips!
Basic tips for writing good blog posts
First of all, your blog post should be good work! Starting a new blog post, many bloggers just start writing, typing whatever comes to their mind. While this may work for some people who have natural writing talents, others may need help.
1. Think Before You Write!
Think carefully about the message of the work. What do you want to say to your readers or what central question do you want to answer? What is the purpose of your article? And what do you want your readers to do at the end of the page? Write down the answers to these questions before you begin.
2. Develop the structure of your blog post
Start your post by creating a clear structure. Each publication should have:
- introduction
- body
- conclusion
Write down what you want to say in all three sections. Now you have a kind of summary of your publication. Now the real writing can begin.
3. Use paragraphs
All use paragraphs, but not all use them well. Don’t start every new sentence on a new line, just because it looks good. Starting a new paragraph must be a logical reason. Each paragraph should have its own idea or theme. Ask yourself what is the main idea of each paragraph. You should be able to summarize this basic idea in only one sentence. If you need more sentences, you just need to use more paragraphs.
4. Use headers
Headers structure the entire page, so use them. They are important not only for readability but also for SEO. The headlines also help Google understand the main topics of a long post, which can help in your ranking. If you want people to find their way through your articles, you should use subheadings to guide people, help them crawl your page, and refine the structure of your articles. Make sure you use keywords in some subheadings, but not in each subheading, as this will make the text awkward and unnatural, forcing people to read further.
5. Use signal words
Signal words help people scan your text and understand basic ideas. Let’s say, for example, that people can buy your product for three reasons. You should use signal words like: “first of all”; “Second” and “Finally”. In addition, words like “after all”, “probably” and “really” give a clear signal to your readers. Readers immediately conclude after words such as “so,” “yes,” or “for that reason.” Therefore, signal words are very important for adding text to the text.
6. Optimize the length of your article
Make sure your articles have at least 300 words. Google loves long articles, however, if your article is too long – and not so easy to read – it can scare people away. Try to write long articles only when you know that you are a skilled writer. Read this article if you want to know “how long should my article be”. And don’t forget to use your focus phrase from time to time!
7. Links to previous content
If you have already written content in the same subject line as your current post, be sure to link these posts together. This will make your post stronger as you demonstrate some authority in this regard. In addition, your link structure is also important to your Google ranking. And of course, readers may also be interested in reading these related posts. If you want to read more about this, you should read the internal SEO link.
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